I see people coaching others all the time with phrases like “dont give up” “dont drop that weight” “dont you dare stop!” While this is obviously meant to be highly encouraging they are planting the words “give up” and “fail” in the athletes head. The athlete then starts trying to fight a battle they cant win because eventually they will have to drop it, they will get so tired they will have to give up. It’s inevitable and the coach is planting the seed. Instead try and keep those thoughts out of their head. Try “faster, faster!” “One more rep!” “keep going” “powerful push” etc…. These are battles the athlete can win and keep the seeds of failure out of their mind… something to think about!